The challenge

TO BE MORE THAN A BEER

Over the years, Brahma has aimed to be more than just a top-of-mind beer for Brazilians. The brand wants to be relevant in people’s lives—not just by selling beer, but by creating meaningful experiences. However, despite being a traditional beer, the company faces a significant challenge: increasing its presence in the digital space, leveraging data, and personalizing services and experiences. Recognizing this, we saw a great opportunity to help Brahma build the Brahma Universe — a vibrant Brahma Club.

what content

RESEARCH

After studying the industry and talking to customers of the famous beer brand, we gained valuable insights into their personal preferences. Based on this, we created features that reflect these tastes, which we believe deliver real value to customers.
The result was: 
A club offering content related to soccer and sertanejo, a popular Brazilian music genre.

what content

RESEARCH

After studying the industry and talking to customers of the famous beer brand, we gained valuable insights into their personal preferences. Based on this, we created features that reflect these tastes, which we believe deliver real value to customers.
The result was: 
A club offering content related to soccer and sertanejo, a popular Brazilian music genre.

Study and defining

MOODBOARD

To define the experience for customers within the Brahma Universe club, we followed a process of moodboarding and semantic differential to extract the meaning behind it. This helped us propose a logo that conveys the values defined so far.

What music clubs, sports clubs, and football teams had in common were elements linked to history and tradition, which were often represented by crests and seals.

Proposal and application

LOGO CLUBE BRAHMA

Digital solution

LANDING PAGE TO PROMOTE THE CLUBE BRAHMA

Digital solution

CLUBE BRAHMA ONLINE

The solution that connects club members to their favorite soccer players and musicians, offering the unique experience of enjoying all the benefits that only the Brahma universe can provide.

Honorable Mentions

WHO HELPED
MAKE THE PROJECT POSSIBLE

The credits and who hired me for this GEM

Nando Roldan - UI, UX , Logo & Motion Designer
Lucas Cruz - UI & UX Designer
Gus - Writer

Gabriel Pereira - Service Design
Môre - Estrategy
Oculto - Service Design & Estrategy